Paid Ads Strategy
Data-Driven Testing & Scaling (7-15 Day Cycles)
Validation First
Never boost unproven content. Minimum 72 hours of organic data required before spend.
Fast Kill
KillKill underperformers within 24-48 hours. If CPC >$1.50 or CPL >$70 (TikTok), cut immediately.y.
Staggered Launch
Instagram first (lower risk), TikTok second (higher upside). Don't split budget too early.
Budget Allocation Scenarios
Tier 1: Conservative ($1,700 total)Focus: Validation
Instagram: $900TikTok: $950
Tier 2: Moderate ($2,000 total)Focus: Growth
Instagram: $900TikTok: $1,600
Tier 3: Aggressive ($3,700 total)Focus: Scale
Instagram: $1,700TikTok: $2,000
Kill Criteria (Immediate Action)
| Platform | Metric | Kill Threshold |
|---|---|---|
| CPM | > $25.00 | |
| CTR | < 0.8% | |
| TikTok | CPM | > $1.50 (CPC) |
| TikTok | Cost/Engagement | > $70.00 (CPL) |
Critical Rule
Do not scale budget until a creative has survived the 48-hour kill window and maintained metrics below these thresholds.