Executive Summary
Q1 2026 Growth Strategy:
Test, Validate, Scale.
A data-driven roadmap for Zariel & Co. to build a scalable customer acquisition engine targeting **Entrepreneurs & Freelancers**. Balancing organic authority with disciplined paid media to drive membership growth.
Budget Protection
Zero spend on unproven content. Every ad is validated by 72+ hours of organic data. Aggressive 24-48h kill criteria for underperformers.
Staggered Launch
Instagram first (Week 2 Feb) to validate the "Business Owner" offer. TikTok second (Week 3 Feb) to test high-volume hooks. Avoids spreading budget too thin.
Scalable Growth
Short 7-15 day testing cycles create a repeatable "Creative Flywheel". Learnings from Q1 set the stage for aggressive scaling in Q2.
Projected Q1 Impact
Total Organic Posts
80+
Paid Cycles
6
Est. Budget
$1.8k+
Target ROI
3.5x